What are Permalinks in WordPress
Table of Contents
What are Permalinks
Permalinks or permanent links are permanent URLs of our posts and pages in WordPress. As all the content is accessible through URLS or Permalinks,its customization is central to the SEO needs for the conent.The Structure of Permalinks is a deciding factor in the ranking of content in search engines.WordPress allows us to choose our permalink format.A permalink consists of two parts.
Permalink=domain name + URL slug.
example.com/how-to-start-blogging
URL Slug is edited to give the permalink the desired structure.
Naviagte to WordPress Admin dashboard–>Settings–>Permalinks.Select the required format for Permalinks from here.
How to select a Permalink format in WordPress
How to edit Permalinks
It can be edited from the post editor layout section in WordPress.
what is a good Permalink structure?
A clear Permalink structure helps in giving clarity to users about the post content without having to look at it.Also, search engines take it as one of the ranking factors for ranking content.Selecting a format as domain name/postname gives a more clear understanding of the content to search engines and users.let us see an example
If we have our structure as domain name/post name,then it would look something like below
example.com/how-to-start-blogging
Here how to start blogging is the post name which indicates what the post is about and this helps search engines rank the correct content higher in rankings.Format selection should be one of the things you should setup when starting a blog.We should avoid changing its structure once the content is published.
Role of Permalink in SEO
Permalinks are one of the factors in SEO. We should follow the following best practices to enable a good SEO score.
1.Select Permalink at the start and do not change it after publishing.
2.Keep a short structure.
3.Permalinks should be descriptive and meaningful.
4.Permalinks should include target keywords.